Local Theater Needs $20,000 in 10 Days To Stay Open
A local theater is looking for your help so they can stay open as Hollywood transitions to digital projection.
Hollywood studios are in the process of ceasing of distribution movies on actual film… Paramount Pictures informed theaters at the end of 2013 that Anchorman 2 would be the last movie it distributes on film, and other studios are wrapping up film distribution in the coming months.
This means that new movies will be distributed in digital format only. Theaters will receive each movie in the form of a hard drive to be plugged into a computerized projector.
Small town theaters like the Rialto Theater in Grayling are looking for the community’s help to make the transition to all digital.
The Rialto Theater has been continuously operating since May 29, 1915. During that time it has been owned and operated by the same family… it may even be the oldest family-run movie theater in America.
The Theater is attempting to raise $100,000 so they can stay open once all films go digital. They’re using an online Kickstarter fundraiser to do so. The fundraiser will also allow them to replace old seats and redesign the concession and lobby areas.
Right now, their fundraiser has only 10 days to go they’re short about $20,000 of their goal. The Kickstarter fundraiser is all or nothing. If they do not reach $100,000 or more the theater won’t receive a dime.
The Theater hopes to celebrate its 100th anniversary in 2015 with the community’s support, but they say that if they’re unable to raise funds for the digital upgrades they might be forced to close their doors.